Why We Use Jaggery & Dates, Never Refined Sugar
‘No added sugar’ is on every Pushti pack. Here’s what that actually means, and why we made that choice from day one.
No refined sugar - by design
We don’t add refined white sugar to any of our laddoos. Instead, we sweeten them the traditional way, with organic jaggery and dates. It’s a choice about taste and honesty, not a marketing line.
Why jaggery & dates
Jaggery and dates bring their own deep, caramel-like sweetness along with minerals and fibre that refined sugar simply doesn’t have. They let the flavour of the seeds, millets and dry fruits come through, instead of burying everything under sugar.
No preservatives either
Because we make everything fresh in small batches, we don’t need preservatives. The trade-off is that our laddoos are best enjoyed within a few weeks - which, honestly, is rarely a problem.
Taste the difference
You’ll find this philosophy in every product, from the Dates Roll to the Gond / Dink Ladoo and Mix Seeds Ladoo. Naturally sweet, genuinely wholesome.